Legal

Terms of Service

Last updated: 15 May 2026

Plain-English summary: You pay Sauron through Shopify's billing system. Sauron automates your SEO — you're responsible for reviewing and publishing AI-generated content. AI output can be imperfect; always review before publishing to high-traffic pages. You can cancel at any time through your Shopify admin. We're not liable for ranking changes — SEO results depend on many factors outside our control.

1. Acceptance of terms

By installing or using the Sauron application ("App", "Service") on the Shopify platform, you ("Merchant", "you", "your") agree to be bound by these Terms of Service ("Terms") and our Privacy Policy. If you do not agree, do not install or use the App.

These Terms form a legally binding agreement between you and Sauron Labs ("Sauron", "we", "us", "our").

By installing the App, you represent that you are at least 18 years old, have authority to bind the business operating the Shopify store, and are not located in a jurisdiction where the Service is prohibited.

2. The Service

Sauron provides AI-powered SEO automation for Shopify stores, including:

AI generation of meta titles, meta descriptions, and product copy
Image alt text generation using computer vision
Keyword research and search volume data
Schema markup auto-injection (Product, FAQ, BreadcrumbList, LocalBusiness)
Google Search Console integration and rank tracking
Google Analytics 4 integration and organic revenue attribution
Core Web Vitals and Lighthouse performance auditing
AI blog post generation
Backlink exchange network (opt-in feature on Growth plan and above)
llms.txt generation for AI search visibility
Weekly digest emails and rank-drop alerts

We reserve the right to modify, suspend, or discontinue any feature of the Service at any time. We will provide reasonable notice of material changes where possible.

3. Shopify platform relationship

The App is built on and distributed through the Shopify platform. By using the App, you also agree to Shopify's Terms of Service. Sauron is an independent developer and is not affiliated with, endorsed by, or a partner of Shopify Inc. beyond the standard App Store relationship.

4. Account and access

Access to the Service is granted through your Shopify admin. You are responsible for maintaining the security of your Shopify account. You must not share your Shopify admin credentials with unauthorized parties.

You are responsible for all activity that occurs under your store's Sauron installation, including AI-generated content that you publish to your Shopify store.

5. Billing and payment

5.1 Shopify billing

All billing for Sauron is processed through Shopify's billing system. By activating a paid plan, you authorize Shopify to charge your payment method on file. Subscription fees are charged in advance on a monthly or annual basis depending on the plan selected.

5.2 Plans and limits

Sauron offers the following plans (prices in USD):

Free — Limited AI generations per month, basic features
Starter ($39/month) — Increased AI generation limits, GSC integration
Growth ($99/month) — Expanded limits, backlink exchange network, GA4
Scale ($299/month) — Unlimited generations, large catalog limits, priority support

Current plan features and limits are detailed on the pricing page. We reserve the right to change plan pricing with 30 days' notice to active subscribers.

5.3 Free trial

Paid plans include a free trial: 14 days on the Starter plan and 7 days on the Growth and Scale plans. If you cancel before the trial ends, you will not be charged. After the trial, your plan renews automatically.

5.4 Cancellation and refunds

You may cancel your subscription at any time through your Shopify admin (Apps → Sauron → Cancel subscription) or by uninstalling the App. Cancellation takes effect at the end of the current billing period. We do not offer pro-rated refunds for partial billing periods. Unused plan limits do not roll over.

If you believe you were charged in error, contact billing@sauron.so within 14 days of the charge.

5.5 Plan downgrades

Downgrading to a lower plan takes effect at the start of the next billing cycle. Features exclusive to your previous plan will be deactivated at that point. Data associated with those features (e.g., backlink matches) is retained for 30 days after downgrade in case you reupgrade.

6. AI-generated content

6.1 Your responsibility for published content

AI-generated content is a suggestion, not a guarantee. You are solely responsible for reviewing, editing, and approving all AI-generated content before publishing it to your Shopify store. By publishing AI-generated content, you represent that it is accurate, not misleading, and compliant with applicable laws and Shopify's policies.

6.2 Accuracy limitations

AI language models can produce inaccurate, incomplete, or inappropriate output. Sauron does not warrant that AI-generated titles, descriptions, or blog posts are accurate, complete, or suitable for any particular purpose. You should review all generated content before publishing, particularly for:

Regulated products (health claims, financial products, legal services)
Technical specifications (dimensions, materials, compatibility)
Pricing or promotional claims
Claims about competitors

6.3 Ownership of generated content

Content generated by the Service using your product data and brand voice settings is owned by you. Sauron claims no intellectual property rights over content generated specifically for your store.

7. Acceptable use

You must not use the Service to:

Generate content that is false, misleading, defamatory, or fraudulent
Generate content that violates Shopify's Acceptable Use Policy
Publish health claims that violate applicable regulations (FDA, ASA, etc.)
Artificially manipulate search rankings in violation of Google's Webmaster Guidelines
Circumvent plan limits through technical means
Resell, sublicense, or white-label the Service without written permission
Use the Service if you are a direct competitor of Sauron for the purpose of competitive intelligence
Reverse engineer or attempt to extract the underlying AI prompts or model configurations

8. Intellectual property

The Sauron application, including its software, design, branding, and documentation, is owned by Sauron Labs and protected by copyright and intellectual property laws. You are granted a limited, non-exclusive, non-transferable licence to use the Service during your subscription period.

You retain all rights to your store's product data, brand materials, and content that you provide to the Service.

9. Third-party services

The Service integrates with third-party services including Google Search Console, Google Analytics 4, DataForSEO, OpenRouter, and Resend. Your use of these integrations is also subject to the respective third parties' terms of service. Sauron is not responsible for changes to, or discontinuation of, any third-party service.

10. SEO results disclaimer

Search engine rankings are determined by search engine algorithms outside our control. Sauron does not guarantee any specific search ranking improvements, traffic increases, or revenue outcomes from use of the Service. SEO results depend on many factors including competition, domain authority, content quality, and search engine algorithm changes. Sauron makes no guarantee of specific SEO outcomes.

11. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SAURON LABS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT PAID BY YOU TO SAURON IN THE THREE (3) MONTHS PRECEDING THE CLAIM.

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages. In those jurisdictions, the limitations above apply to the extent permitted by law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Sauron Labs and its officers, directors, employees, and agents from any claims, damages, losses, and expenses (including reasonable legal fees) arising out of: (a) your use of the Service; (b) content you publish using AI-generated output; (c) your violation of these Terms; or (d) your violation of any third party's rights.

14. Termination

Either party may terminate this agreement at any time. You may terminate by uninstalling the App. We may suspend or terminate your access if you violate these Terms, engage in fraudulent activity, or if your Shopify store is suspended or closed.

Upon termination, your right to use the Service ceases immediately. Sections 8, 10, 11, 12, 13, and 15 survive termination.

15. Governing law and disputes

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating legal proceedings, you agree to first contact us at legal@sauron.so to attempt resolution in good faith.

16. Changes to these Terms

We may update these Terms from time to time. We will notify active subscribers by email at least 14 days before material changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must discontinue use of the Service before the effective date.

17. Entire agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and Sauron Labs regarding the Service and supersede any prior agreements.