Free tool
Is your store visible to ChatGPT?
Shoppers increasingly ask AI answer engines what to buy, and those answers name a handful of stores. Scan yours to see how ready it is to be read and cited by ChatGPT, Perplexity and Google's AI Overviews. Free, no signup.
Readiness is step one. Do they actually cite you?
This scan tells you how prepared your store is — and the things that make a store readable by ChatGPT are the same things that make it rank: real category pages, copy worth quoting, and structured data stating your facts. Sauron builds those. Its AI Visibility Tracking then measures whether ChatGPT actually mentions and cites you, tracked over time.
Tracking is on Growth ($99/mo) and Scale ($299/mo). Growth tracks ChatGPT; Scale adds Google's AI Overviews and competitor benchmarking. Both come with a 7-day free trial — billed through Shopify, cancel any time.
What it scores
Seven things, scored out of 100
Crawl-only, and weighted by what actually moves organic traffic — starting with whether your catalog has category pages at all.
How much of your catalog sits behind a category page at all, and which product types you sell in real depth with no collection targeting them. Category pages are what rank for "[product type]" searches. Counted from your real catalog, which is only possible on Shopify.
Whether your category pages carry their own meta description, a real title, an H1 and enough copy to rank — or whether they're a bare product grid with Google writing the snippet for you.
Sampled product pages: title length against Google's truncation point, meta description presence, and whether the description has enough substance to compete.
Product, category and breadcrumb JSON-LD: how search and answer engines extract facts like price, availability and where a page sits, to show and quote.
Automatic on Growth and Scale
Whether your pages have the substantive, well-structured copy engines actually quote, rather than thin, heading-less text.
Volume depends on plan
Published articles reach the much larger set of people researching before they buy — and they're what earns links to the rest of the store.
Automatic on Growth and Scale
The emerging convention that hands AI crawlers a clean, curated map of your catalogue and key facts.
Automatic on Growth and Scale
And three it reports without scoring
These matter, but they're yours to fix — so they're reported with instructions instead of docking a score you can't act on. A blocked AI crawler is reported above your score, not inside it.
Whether robots.txt lets GPTBot, PerplexityBot, ClaudeBot and Google-Extended read your store. Block them and no engine can ever cite you — but robots.txt is a theme file, so no app can fix it for you.
sameAs links and a clear About/Contact: the signals that let engines tell your brand apart from similarly-named ones.
The first thing every crawler reads. Sauron optimises collection, product and article pages — not your homepage.
FAQ
About the scan
What does this scanner actually check?
It crawls your public storefront — your catalog, a sample of your category and product pages, robots.txt, your sitemap and llms.txt — and scores seven things: category coverage, collection page quality, product page SEO, structured data, answerable content, blog depth and llms.txt. It also reports three things it deliberately doesn't score, because you have to fix them yourself. It's crawl-only: it never touches your Shopify admin or any private data.
Why does a page about AI visibility score my category pages?
Because answer engines read the same things Google does. An uncategorised catalog with thin, meta-less category pages gives ChatGPT nothing to extract and nothing to recommend, exactly as it gives Google nothing to rank. Blocking GPTBot in robots.txt is the one AI-specific failure that overrides everything else, so the scan reports it above your score rather than folding it into a number.
Is this the same as the AI visibility tracking feature?
No. This free scanner is a one-off readiness score: how prepared your store is to be cited. The paid AI Visibility Tracking feature measures whether AI answer engines actually mention and cite your store, over time. It's on Growth and Scale — Growth tracks ChatGPT, and Scale adds Google's AI Overviews plus benchmarking against competitors.
What's free, and what needs a paid plan?
Everything the crawl can prove is free and shown in full — your catalog counts, every product type with no category page, your empty and near-empty collections, and every page we read that's missing a title or meta description. What the scan can't see is search demand and your store's contents: it reads public pages with no login and never writes anything. So the target keyword each missing page should aim at, its search volume, its difficulty, and the page copy itself come with a plan. The report shows those columns empty rather than blurred — we'd rather show you nothing than fake it.
Do I need to install anything to run the scan?
No signup, no install. Enter your store URL and you get the score in your browser. Installing Sauron is how you fix what the scan finds: schema, meta, llms.txt and content structure are largely automated.
Why does AI visibility matter for a Shopify store?
A growing share of shopping research now starts in ChatGPT and Google's AI Overviews, which recommend a handful of specific stores. If your store isn't structured for those engines to read, you're invisible in that channel no matter how well you rank in classic search.